Communication & Influence: The ‘Orange Space’

At StrengthsTrail, we often say that leadership lives and dies in the quality of communication. But influence doesn’t look the same for everyone, as it’s often shaped by your strengths.

A leader with Communication (an ‘orange’ Influencing strength) might captivate people with stories that move hearts. Someone with Analytical (in the ‘green’ Strategic Thinking domain) might persuade through clarity, evidence, and logic. A leader with Empathy (a ‘blue’ Relationship Building domain strength) could influence by tuning into what’s not being said and making others feel understood.

There’s no one “right” way to influence — the secret lies in leaning into your natural style and flexing it to meet the needs of others.

Gallup research shows that 34% of people say workplace leaders have the greatest positive impact on their lives. That’s a huge responsibility — and an incredible opportunity. The way you show up, speak up and listen genuinely matters. It ripples far beyond any one meeting or message.

A quick strengths-based tip before your next big conversation: pause and ask yourself, Which of my strengths will help me land this message best? Maybe it’s your positivity, your empathy, or your ability to see patterns others can’t. Whatever it is — start there.

Because clarity and influence grow when you communicate from your authentic edge.